Top 5 Campground Marketing Ideas
Campground Marketing can be a challenge, but it’s essential for camping businesses to bring in new customers. From leveraging social media to creating loyalty programs, this article covers several campground marketing ideas that can help campsites grow their business.
Publish pamphlets and brochures about your campsite:
Distribute colorful brochures, flyers and pamphlets that highlight the amenities at your campground. These can be left at your campsite and mailed to prospective guests as well as distributed in local travel agencies and tourism offices.
Establish a customer email/mailing list:
Establish an email database of potential and current customers that can be used to send newsletters about your campground and specials. Ensure that your staff is collecting names and addresses whenever possible, whether they are answering phone calls or filling out online forms. This is a simple, yet effective marketing strategy that can drive business and keep you connected with your campers.
Develop a website:
An easy-to-manage, user-friendly website is an essential campground marketing tool. Having one not only validates your campground’s existence in the eyes of online searchers but also allows them to easily find information about your campsite and book a reservation.
Use keyword research to identify long-tail keywords that will drive traffic to your website. A slow-loading website costs $2.6 billion in revenue each year, so be sure to use Google PageSpeed Insights to analyze your site and make improvements.
Leverage positive reviews and testimonials in your marketing materials to highlight the exceptional experiences that you offer. Also, encourage your guests to engage with you on social media platforms to share their experiences while at your campground. This will not only further your brand reach, but also help you build a stronger emotional connection with your audience.